For 100+ BtoB and BtoC organizations, Alyssa has provided on-staff or consulting marketing leadership for companies including: Nokia, EMC, Choice Hotels, IBM, IDC, Aberdeen, Zebra Technologies, Pershing, Pitney Bowes, Boston College, plus a plethora of startups and non-profits. She is particularly expert in developing marketing strategy, investor-ready communications and revenue-resulting business relationships. With a variety of technology product experience, she has also had multiple clients in HR systems and services, corporate responsibility and financial services.
Alyssa is the author of 6 books including, “No Time Marketing: small business-sized steps in 30 minutes or less”, “Software Product Management Essentials”, and “Kickass Confidence: Own Your Brain. Up Your Game.” She is the co-founder of The American Confidence Institute which conducts and collects research on the science of confidence. Alyssa also served as the Executive Director for CEO Connection’s Angel Investment Network and provides entrepreneurial coaching for France’s top entrepreneurs, at MIT, Wharton and Babson.
Keynoting multiple times each month, Alyssa has lead sessions at IBM, Staples, Pepsi, State Street, Wayfair, The Commonwealth Institute, The Institute for Entrepreneurial Excellence, Small Business Administration (SBA), Family Business Centers, American Banking Association, American Marketing Association, Strategic Management Institute, World Diversity Summit at the UN, The Women’s Congress, and many more.
Currently a popular blogger and WebTV host, Alyssa also wrote for BusinessWeek, Forbes, SoftwareCEO, Entrepreneur, Chief Marketer, MarketingProfs, MassHighTech, Reader’s Digest, etc. She is a go-to expert for media such as CNN Money, NPR, CNBC, Boston Globe, many book authors.
For many years, Alyssa has been a finalist judge for the International Stevie’s Awards for both Marketing and Best Employer categories. A graduate of the Wharton School, University of Pennsylvania, Alyssa is an AIPMM-certified product marketer and manager.