Past Events

Saturday November 12, 2016 – Getting Your Business Started
8:30 AM – 10:30 AM

Presented by Barbara Finer, CEO TechSandBox, and serial Tech company entrepreneur

We’ll go over the first steps, including the costs, of getting a real entity formed, being able to write checks, track expenses, bring in workers, and help you organize what you’ll need to do as you start the business plan pitch development needed to attract customers and funding.

In all VET programs, we will provide a tool or two to help you after the meeting.


Saturday December 10, 2016  – Assessing Your Market: What’s the Value?
8:30 AM – 10:30 AM

Presented by Peter Vandermeulen, an entrepreneur and currently VP of Sales at Performance Motion Devices

As technical types, we tend to want to build the product first.  While figuring out viability is important, figuring out if anyone will buy it is even more important.  How do you assess and validate your market effectively and in a compelling manner. WIIFT (what’s in it for them (the customer)?

In all VET programs, we will provide a tool or two to help you after the meeting.


Saturday January 14, 2017  – I seem to have a Product Idea
Next step:  Develop the Business’s Value Proposition
8:30 AM – 11:30 AM

Presenter: LTC Helder Machado, Founder, CEO Machado Consulting

You need to be able to easily communicate a summary explanation of what your market value is, explain the focus of the product and define what pain point solution (problem solution) is being brought to market. This can be called an elevator pitch, a value proposition, or a positioning statement; today, we’ll work on creating one.

  1. Identify what market segment you are targeting, what the product is delivering, how it is to be delivered, and its benefit in the market for customers.
  2. What is your product’s main differentiator and market strength?
  3. Explain how your product solves customers’ problems or improves their situation
  4. Delivers specific benefits – core value delivered by the product
  5. Competitive differentiator –product has attributes better than others.
  6. Handout: framework for value prop and example

Saturday February 11, 2017  – Start-up Business Concepts and Language
8:30 AM – 11:30 AM

What do I need to know for starters – business plan, pitch deck, venture capital, intellectual property, valuation, collateral, term sheets, equity, preferred stock P&L and more.  We’ll cover commonly used terms.  Ask and we’ll explain!


Saturday March 11, 2017  – A great new Product Idea But: Can I build & sell my product profitably?

8:30 AM – 11:30 AM

What’s it going to cost to develop and get your product to market?  Can you make money doing this? How long will it take and what capital would you need?  When will you make money (be profitable)?

Saturday April 8, 2017  – Legal Considerations in starting a business

Our guest speakers, Howard Zaharoff and Amanda Philips, are both from Morse, Barnes-Brown and Pendleton. Click on each of their picture for a quick biography on each speaker.


  • What form of business: When do I need a formal LLC or a Corporation formed? What does it cost? What options are there (Delaware, etc.)
  • How do I protect my innovative product? Intellectual property, patents, what to do and when?
  • Handout: chart of LLC v C v S … & stages of IP and types


Saturday May 13, 2017  -Start-up Company Financing

The World of VC and Angel Investors and the Small Business Administration  Equity vs. Debt Lending When to and Why Consider It;  What do they look for?

For those who expect to need/use significant outside funding to grow their startup, we welcome VC and  Angel investors and a Lead Finance Specialist from the Small Business Administration.  The 3 Legs of the financing stool.

Hear directly from practicing investors-Learn the basics of how this works, Structure of deals, when to look to these sources, what you’ll need to have completed before you approach them, the equity impact, and what these ‘deals’ usually look like. If you go the more traditional way of taking on debt with a loan, the SBA has programs specific for Vets.

Our guest speakers (Click on each name for bio):

  • Chris Golden, an Army veteran, is a successful entrepreneur, investor and a founder of the Boynton Angels, the Westborough-based Angel investment group.
  • Charlie Hipwood is an investor on the team of Mass Ventures, the quasi-state of Massachusetts’ venture capital group; He is a company founder and executive with 20+ years of experience in financial services and technology startups.
  • Ili R. Spahiu is the Lead Lender Relations Specialist at the MA. Small Business Administration(SBA) and will share his in-depth expertise across all the lending programs and specifically SBA Veteran benefits.

Saturday June 10, 2017  – Market Segmentation- Product Branding & Positioning

Our guest speaker is Alyssa Dver

She just presented at Wharton’s accelerator and next month she’ll be with Harvard and then MIT – and in between with TechSandBox ‘s Veteran Entrepreneurs!

Come to this mini-marketing boot camp where you’ll learn how to formulate a confident prospect pitch and a Go-to-Market plan.

Alyssa is an in-demand speaker, trainer and advisor to clients including IBM, Pepsi, Staples, Nokia, EMC, Choice Hotels, IDC, Aberdeen, Zebra Technologies, Pershing, Pitney Bowes, MIT, Harvard, Wharton and dozens of startups (including a few at TechSandBox!).  With an impressive track record as Chief Marketing Officer for 7 tech companies plus 100+ consulting clients, Alyssa directly enabled them to raise capital, enter and dominate markets to create extremely successful businesses.  Join us to hear Alyssa’s practical and evidence-based marketing approach that yields measurable, relevant results.